http://www.allegraevanston.com/MediaRoom/Blog/tabid/21378/blogid/229/Default.aspx This is a fun playground. 60 en-US SunBlogNuke RSS Generator Version 4.7.2.0 Sun, 20 May 2012 22:51:33 GMT Sun, 20 May 2012 22:51:33 GMT http://i3.5.allegranet.com/evanston/MediaRoom/Blog/tabid/21378/entryid/1266/Direct-Mail-Performance-Tip-State-the-offer-first.aspx Many mail pieces/packages would get better results by moving the offer to the very start of the copy. That’s because all readers look for a hook as they quickly scan any advertising material … and drift away instantly if they don’t see value immediately.

]]> DigiKnow http://www.allegraevanston.comhttp://i3.5.allegranet.com/evanston/MediaRoom/Blog/tabid/21378/entryid/1266/Direct-Mail-Performance-Tip-State-the-offer-first.aspx#Comments http://www.allegraevanston.comhttp//i3.5.allegranet.com/evanston/MediaRoom/Blog/tabid/21378/entryid/1266/Direct-Mail-Performance-Tip-State-the-offer-first.aspx Thu, 11 Aug 2011 17:55:00 GMT 0 http://www.allegraevanston.com/DesktopModules/SunBlog/Views/Handlers/Trackback.aspx?id=1266 http://i3.5.allegranet.com/evanston/MediaRoom/Blog/tabid/21378/entryid/1265/Welcome-to-Allegra-s-Marketing-Blog.aspx This is an open forum for small business marketers to share new ideas, valuable tips and proven strategies that make our companies’ communications the most relevant … and powerful. We’ll be watching the trends – what works and what doesn’t – and reporting the results to you.

]]> DigiKnow http://www.allegraevanston.comhttp://i3.5.allegranet.com/evanston/MediaRoom/Blog/tabid/21378/entryid/1265/Welcome-to-Allegra-s-Marketing-Blog.aspx#Comments http://www.allegraevanston.comhttp//i3.5.allegranet.com/evanston/MediaRoom/Blog/tabid/21378/entryid/1265/Welcome-to-Allegra-s-Marketing-Blog.aspx Thu, 11 Aug 2011 17:54:00 GMT 0 http://www.allegraevanston.com/DesktopModules/SunBlog/Views/Handlers/Trackback.aspx?id=1265